That firstly wenever expected to actually make any money for somebody listening to our music; unless they came to a show or purchased a record in a physical store but like all bands and musicians do - we put music out there for peopleto enjoy and to rock-on with their day. Basically it costs us money to make music and to promote it for our potential fans. Although, one time our label even got an advance from emusic.comto help build up their initial catalog and subscriber base that was a one time anomaly. Since the online music revolutionthings have gotten grimmer even though our current fan reach is pretty large these days for usyou would think the results would tell you a different story.
On reverb nation for instance, whichaggregates most of our social spaces, you would assumethat with these types of numbers below would be atipping point to moving the "sales" meter. Trust me I will let you know if it does but here they are in all their glory as of today.
For me making music is still a lot more fulfillingthan bowling (no offense to bowlers); even though the above number would have think you would be asking me for my autograph right about now. The reality is there has been little pay-off yet and making money is clearly not a motivator. In particular on closed systems that pretty much are a unrewarded game-fication of likes and virtual spins they really don't add up anythingother than a quick wow facto for the uneducated. I would prefer the roar of real live crowd any day and then work the merch table afterwards.
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One hand clapping aside; being a musician has however helped mycritical thinking and brainand guided me to be able to conceptualizeabstractly about brand content, digital applications and their relation to creative management in my real life work and to be able to get under the skin onhow publishingnetworks really work. I've always made myself the guinea pig and learned many times over what to and not do. The living I make has been influenced by what I know about marketing music in a very directway. I try to to be a unapologetic rockstar in the digital space, keeping media marketing and creative tactics in check. My efforts are always balanced with the real art and knowledge of how spinning data and value propositions are transparent if you look deeper.
For example: the latest single that came out about a year ago called"Above Your Station" by Eastern Anchors has been streaming within a network of about 10+ providers. We even did a pro rock video and a paid promotion that cost us 1k but that really didn't do anything other than get our video posted MTV.com and 20 other music sites but with NO VJ's giving you media exposure with actual media airtime nothing happened and thusly there wereno sales to brag about. By all accounts though the song is a hit if you count the crap loads of impressions (see above). Most general music fans these days are content streaming and have made the switch not feeling the need to own the artifact. A really sad thing. Even though vinyl sales are up higher than they have been in decades that is really for the hardcore music fan only and not the casual music listener.
So in case you ever wondered how much Taylor Swift makes streaming; her math does not count here. In fact you could say that a lot of the indie artists actually pay for her manicures (if that). So this data drop is focused on the "other" artistswho makes up 98% of the online music ecosystem. She has power no doubt with her recent open letter tomake Apple pay ALL artists for free sign-up streams. She is my hero right now. The artists who buy into the idea of putting your music out there and seeing if it sticks might be seeing a paradigm shift but we'll see if more artists arebrazen like Taylor but lets be honest most "indie" artists are derivative however, there is a cost of entry to find out -- which the virtual music services capitalize on over and over again. The gamble is truly a loosing proposition.
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Recently 3 "streams" on a service provider network of oursingle = .01 cents in gross earnings. [SPOTIFY LNK] The sign-up fee was $9.95 to join the network for a year.
At least this sounds "semi" reasonable" if all of my followerson here listen to this one time you would think 1, 000 plays would = 10.00 USD and the cost of entry would be a wash and maybe 10% of them might make a purchase for more music. That is if you are into heavy guitar laden pop akin to Nirvana and Green Day mixed together with some groovy bass playing I think you be a happy customer. At least that was the hope for this gateway single.
Please click and listen if you want it's but at this time we have earned back 1/10 the cost of just joining or .98 cents. However, to get those funds you need to accrue at least $25 and then Paypal will take their transfer cut. So currentlythat 1.00 is a free virtual loan to the network until such time you can cash out. If you multiply that times by how many bandshave bought into this idea it's painfully obvious that being an artist is not a money maker unless you are able to stream in the millions of listens. At least that is what you would think!
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So who are the good streaming providersyou might ask? None really is the answer and from the looks of it comcast nor verizon have not gotten into the game directly just yet. The music industry will always be a numbers game but here's where it becomes evident and mind boggling.
Considering the ads that run on page earn at least 3x that per impression; you would be incorrect as it's also based on completeness and some other weird
"algorithm" and by network. The net of it is the larger the service and plays the less of a pay-off. In a recent @EasternAnchors report of one years time in the network we had 55 streams for one song + one online sale via the Reverb Nation digital distro service the band earned 0.98 cents with the network of GooglePlay, Nokia, Xbox music, etc. Even though virtually the fan base seems big. The reality is the money is not
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I got the detailed network table from somebody who is much better at the math than me and I really liked his summary and question below.
Thetrichordist.com: - "If the services at the top of the list like Nokia, Google Play and Xbox Music can pay more per play, why can’t the services at the bottom of the list like Spotify and YouTube?" ...wrong. "the less streams/plays there are the more each play pays. The more plays there are the less each stream/play pays."
So I'm not sure if trickle down economics will ever pay but it sure gets sold over and over again. I do know that if you purchase a song one time you can play it ad free when ever you want. The band makes ahonest .67cents per song on our label's bandcamp page [Viva! La Hara Records]which is really the best game in town for indie artists.That is after transaction fees from bandcamp, taxes and of course paypal gets their cut from a gross $1.00 sale. Then on top of that the earnings are reportable as income. Good thing it costs a lot more to have a band with recording and rehearsal costs and everything else and if you are not writing off your band as a tax right-off you should get on that.
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Net of it is hug a musician and just randomly give them some cash or buy them a beer otherwise you would be sitting in your cubicle listening to silence right now.
Join Davidin his quest tell the truth, help launch new companies and contribute fresh ideas around transparency. He'sa contributing member oflaunchnj.orgwhich is a fast growingentrepreneurial technologycommunity hub connecting on meet-up. Davidalso owns a small boutique digital and video storytelling production consultancy called VLH Digital and Filmserving start-ups and medium sizedbusiness based out of New Jersey in the finance technology, healthcare, green techand non-profits sectors.
So who are the good streaming providersyou might ask? None really is the answer and from the looks of it comcast nor verizon have not gotten into the game directly just yet. The music industry will always be a numbers game but here's where it becomes evident and mind boggling.
Considering the ads that run on page earn at least 3x that per impression; you would be incorrect as it's also based on completeness and some other weird
"algorithm" and by network. The net of it is the larger the service and plays the less of a pay-off. In a recent @EasternAnchors report of one years time in the network we had 55 streams for one song + one online sale via the Reverb Nation digital distro service the band earned 0.98 cents with the network of GooglePlay, Nokia, Xbox music, etc. Even though virtually the fan base seems big. The reality is the money is not
Wikwik Vcs, Bokep Terbaru By Wikwiks
I got the detailed network table from somebody who is much better at the math than me and I really liked his summary and question below.
Thetrichordist.com: - "If the services at the top of the list like Nokia, Google Play and Xbox Music can pay more per play, why can’t the services at the bottom of the list like Spotify and YouTube?" ...wrong. "the less streams/plays there are the more each play pays. The more plays there are the less each stream/play pays."
So I'm not sure if trickle down economics will ever pay but it sure gets sold over and over again. I do know that if you purchase a song one time you can play it ad free when ever you want. The band makes ahonest .67cents per song on our label's bandcamp page [Viva! La Hara Records]which is really the best game in town for indie artists.That is after transaction fees from bandcamp, taxes and of course paypal gets their cut from a gross $1.00 sale. Then on top of that the earnings are reportable as income. Good thing it costs a lot more to have a band with recording and rehearsal costs and everything else and if you are not writing off your band as a tax right-off you should get on that.
Turbotax Is Blocking Search Engines From Indexing It's \\
Net of it is hug a musician and just randomly give them some cash or buy them a beer otherwise you would be sitting in your cubicle listening to silence right now.
Join Davidin his quest tell the truth, help launch new companies and contribute fresh ideas around transparency. He'sa contributing member oflaunchnj.orgwhich is a fast growingentrepreneurial technologycommunity hub connecting on meet-up. Davidalso owns a small boutique digital and video storytelling production consultancy called VLH Digital and Filmserving start-ups and medium sizedbusiness based out of New Jersey in the finance technology, healthcare, green techand non-profits sectors.
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